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Senior Leadership

Ron_Contrell
Ron Cottrell,
President & Chief Executive Officer

Mr. Cottrell previously worked as Vice President, Business Development, Blue Ridge Region of Sentara Healthcare, Martha Jefferson Hospital (Charlottesville) and Sentara RMH Medical Center (Harrisonburg). He also worked as Vice President of Operations and Vice President of Planning and Corporate Development.
Ron serves as past chair, Central Virginia Partnership for Economic Development and is a community council member of the Charlottesville/Albemarle Chamber of Commerce. He is a board member for the Martha Jefferson Hospital Physician Hospital Organization; chair of the Martha Jefferson Outpatient Surgery Center; chair of Physical Therapy at ACAC Fitness; and is a member of the Pantops Community Advisory Council.
Ron graduated from Central Michigan University and received a Master’s of Business Administration degree from James Madison University in Harrisonburg, Virginia. Ron and his wife, Dawn, live in Charlottesville and have four sons.

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J. Cameron Muir, MD, FAAHPM, HMD-C,
Chief Medical Officer

Dr. Muir currently serves as the Chief Innovation Officer at Capital Caring Health and Chief of Clinical Innovations for the National Partnership for Hospice Innovation (NPHI). Dr. Muir served as the founding Program Director fo Capital Caring Health’s ACGME- accredited Hospice and Palliative Medicine Fellowship Program.
He is both a Fellow and a Past President of the American Academy of Hospice and Palliative Medicine (AAHPM) and served on the AAHPM Board of Directors from 2002-2009. In addition, he has been a consultant to the National Comprehensive Cancer Network (NCCN) and for two decades has served on the faculty of the Education for Physicians in End of Life Care Project (EPEC).
Dr. Muir is Board Certified in Hospice and Palliative Medicine and Internal Medicine and is a Certified Hospice Medical Director. He received his medical degree from the University of Virginia School of Medicine and completed his residency in internal medicine at Dartmouth-Hitchcock Medical Center. He also earned fellowships in bioethics at the University of Chicago Medical Center and in both Medical Oncology and Hospice and Palliative Medicine at Northwestern University’s Feinberg School of Medicine.
Current academic appointments include Clinical Associate Professor of Medicine at George Washington University School of Medicine, Assistant Professor of Medicine at Virginia Commonwealth University, and Clinical Assistant Professor of Oncology at Johns Hopkins University.

Mike Smith
Mike Smith,
Chief Financial Officer

Mike Smith, MBA, LSSGB,  is a seasoned healthcare executive with financial and operational experience in both the acute and post-acute sector, and most recently served as CFO/COO for a nonprofit hospice in Western North Carolina and was the CFO of a collaborative network.
Mike is a Lean Six Sigma Green Belt, a Certified Healthcare Financial Professional and holds a bachelor’s degree in Accounting from Appalachian State University, with an MBA from Charleston Southern University.
Mike and his wife Clare live in Charlottesville, and are the proud parents of four children.

Michelle S
Michelle Sodrel, RN, MA, CHPN
Chief Nursing Officer

Ms. Sodrel relocated to Charlottesville from Baltimore when she began working for HOP. She has worked in healthcare for nearly 30 years. She began her career as a CNA, then worked as a surgical tech in hospital operating rooms before becoming an LPN and then an RN. Ms. Sodrel has been a nurse for 25 years, with the majority of that time working in the field of hospice and palliative care. She also has a Master’s degree in counseling.
When not at work, Ms. Sodrel loves spending time with her dog, gardening, enjoy golfing, and taking great vacations.

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Patti Dewberry,
Director of Hospice Home Care Services
Ms. Dewberry joined Hospice of the Piedmont as a Clinical Services Manager and has held several other roles with the organization. She is a Six Sigma Green Belt and holds certifications in Case Management and Geriatric Case Management. Ms. Dewberry brings two decades of nursing leadership to Hospice of the Piedmont, with the majority of her career focused on designing, implementing, and overseeing innovative programs to help seniors retain their independence and age in place. Prior to joining Hospice of the Piedmont, Ms. Dewberry was the Director of Clinical Operations for Locus Health in Charlottesville, VA (2013-2018), and United HealthCare/Optum in Long Beach, CA (2004-2013). Ms. Dewberry completed her nursing degree at Excelsior College in Albany, NY. She lives in Charlottesville and in her spare time enjoys exploring Virginia with her husband and daughter, and is an aspiring fiber artist.
Jennifer_Kincaid
Jennifer Kincaid,
Director of Human Resources
Ms. Kincaid brings more than 30 years of experience in human resources to her role, having worked in various industries including behavioral and mental health, higher education, and manufacturing. She graduated with honors from Columbia Southern University with a BS Business Administration/Human Resource Management. Ms. Kincaid is a member of Omega Nu Lambda – National Honor Society and Sigma Alpha Pi – National Society of Leadership and Success. Ms. Kincaid is married with a daughter and enjoys spending time with family doing various outdoor activities.
Nancy_Parsons
Nancy Parsons,
Director of Development

Ms. Parsons has a background of nonprofit management, as well as leadership of capital campaigns and management of major gift initiatives. At the University of Virginia, she has held senior leadership positions at the Miller Center Foundation, the Darden Graduate School of Business, the Arts and Historic Preservation, and the UVA Development Office, where she organized the University’s regional campaigns in New York and Chicago. She was President of the National Sporting Library and Museum and Deputy Director for Development at the Virginia Museum of Fine Arts. At the Thomas Jefferson Foundation (Monticello), Ms. Parsons managed the major gifts efforts for a $100 million capital campaign. Ms. Parsons is a graduate of Mary Baldwin College and lives in Keswick. She enjoys the arts, antiques, and design, and owns and operates a small retail antique business in Keswick.

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Lois Pearson,
Director of Business Development

Ms. Pearson previously served as project manager for Alliant Techsystems. She has a bachelor’s degree in business administration and has held numerous roles at Hospice of the Piedmont.

When not working, Ms. Pearson enjoys spending time with her three children and four grandchildren, as well as tending to her herb and flowers gardens.

 
 

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