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Senior Leadership

Ron Cottrell,
President & Chief Executive Officer

Mr. Cottrell previously worked as Vice President of Business Development, Blue Ridge Region of Sentara Healthcare, serving Sentara Martha Jefferson Hospital (Charlottesville) and Sentara RMH Medical Center (Harrisonburg). During his time at Martha Jefferson Hospital, Mr. Cottrell also worked as Vice President of Operations and Vice President of Planning and Corporate Development.

Mr. Cottrell is the incoming chair of the Board for the Virginia Association for Hospice and Palliative care and is a board member for the Martha Jefferson Hospital, Physician/ Hospital Organization; and has been chair of the Board of the Martha Jefferson Outpatient Surgery Center; former chair of Physical Therapy at ACAC; Ron has served as chair, Central Virginia Partnership for Economic Development and has been on the Board of the Charlottesville/Albemarle Chamber of Commerce.

Mr. Cottrell graduated from Central Michigan University and received a Master’s of Business Administration degree from James Madison University in Harrisonburg, Virginia.

Mr. Cottrell and his wife, Dawn, live in Charlottesville and have four sons.

Associate Medical Director Tim Short
Timothy Short, MD, HMDC, FAAFP, FAAHPM
Chief Medical Officer & Director of the Education Institute

Dr. Timothy Short is the Chief Medical Officer, as well as Director of the Education Institute. Dr. Short served as the first Chief Medical Officer for Hospice of the Piedmont from 2008 – 2010. He comes to HOP from the University of Virginia, where he was an associate professor of medicine in palliative care.

Dr. Short brings a tremendous amount of clinical and educational experience to his role. He has been a family medicine doctor for more than 20 years, with certifications in both family practice and palliative care and hospice. Dr. Short was on the 2019-20 Best Doctors in America ® list and has numerous honors and awards spanning two decades. In 2020, he was inducted as a Distinguished Fellow to the National Academies of Practice. In 2019, he was awarded the Outstanding Teacher Award by Family Medicine Residents at UVa.

Dr. Short attended Duke University, where he graduated Magna Cum Laude with his B.A. in Religion. He went on to receive his medical degree from Duke, as well. His family practice residency took place at the University of Virginia. Over the course of his career, he has worked and taught for hospitals and practices locally and in Illinois. His work has been published many times over and he has been invited to give lectures and symposiums across the U.S. He is active in the local community, most recently serving as co-director of Schwartz Rounds at UVA; as course director for Healer’s Art Fourth-Year; as faculty for the Heart of Medicine IPE course; on the planning committee for the Haney Interprofessional Conference for Compassionate Care at the End of Life; and on the steering committee of the Center for Appreciative Practice.

Patti D new headshot 2
Patti Dewberry, BSN, RN, CHPN
Chief Clinical Officer

Ms. Dewberry joined Hospice of the Piedmont as a Clinical Services Manager and has held several other roles with the organization. She is a Six Sigma Green Belt and holds certifications in Case Management and Geriatric Case Management.

Ms. Dewberry brings two decades of nursing leadership to Hospice of the Piedmont, with the majority of her career focused on designing, implementing, and overseeing innovative programs to help seniors retain their independence and age in place.

Prior to joining Hospice of the Piedmont, Ms. Dewberry was the Director of Clinical Operations for Locus Health in Charlottesville, VA (2013-2018), and United HealthCare/Optum in Long Beach, CA (2004-2013).

Patti earned her BSN through Western Governors University and is currently pursuing her MSN in Management and Leadership, also through Western Governors University. She lives in Charlottesville and in her spare time enjoys exploring Virginia with her husband and daughter, and is an aspiring fiber artist.

Jennifer Kincaid,
Director of Human Resources

Ms. Kincaid brings more than 30 years of experience in human resources to her role, having worked in various industries including behavioral and mental health, higher education, and manufacturing. She graduated with honors from Columbia Southern University with a BS Business Administration/Human Resource Management. 

Ms. Kincaid is a member of Omega Nu Lambda – National Honor Society and Sigma Alpha Pi – National Society of Leadership and Success. Ms. Kincaid is married with a daughter and enjoys spending time with family doing various outdoor activities.

Lois Pearson,
Director of Business Development

Ms. Pearson previously served as project manager for Alliant Techsystems. She has a bachelor’s degree in business administration and has held numerous roles at Hospice of the Piedmont.

When not working, Ms. Pearson enjoys spending time with her three children and four grandchildren, as well as tending to her herb and flowers gardens.

Jenn Downs,
Chief Marketing and Development Officer

Ms. Downs brings more than 15 years of marketing and development experience to Hospice of the Piedmont. She previously served as Director of Marketing and Communications for the Sentara Blue Ridge Region and prior to that was a news reporter and producer for NBC29 in Charlottesville.

Ms. Downs has a strong and insightful understanding of the community we serve. As part of the Hospice of the Piedmont family, she is pleased to be able to help those in our community understand the services provided by the organization, and the tangible benefits and support that Hospice of the Piedmont provides for both patients and their families at the end of life. In addition, Ms. Downs understands the importance of the complementary services the organization can offer thanks to generous community philanthropy. She’s committed to stewarding the gifts the organization receives and ensuring philanthropy provides an ongoing meaningful impact to patients, families, and the greater community.

Ms. Downs graduated from the University of Virginia. She also is a graduate of the The Advisory Board Fellowship and Leadership Charlottesville.

Ms. Downs and her husband live in Crozet with their two sons. In her free time, she enjoys distance running, biking and exploring the great trails and wineries and breweries our area has to offer.